Company Highlights

  • 549% YoY revenue growth from $534K in 2019 to $3.4M in 2020 (unaudited)
  • $8M revenue run rate as of Q4 2020
  • Key accounts include Soho House, Whole Foods, Amazon, six Michelin starred restaurants, and four of the world’s top bars
  • Distribution THROUGH TRADITIONAL, WHOLESALE, AND ONLINE RETAIL ACCOUNTS
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A SNAPSHOT

WHOLESALE CHANNELS

USA
EU
ASIA

ECOMMERCE CHANNELS

ALC
NON-ALC
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Superior Marketing Funnel

Alcohol's three tier distribution system prevents efficient conversion of consumers through digital channels.

AMASS builds an engaged audience through a portfolio of non-alcoholic products that provide a stream of profit and a rich source of data for targeting spirits communications.

ALCOHOL REGULATIONS HAVE PREVENTED INCUMBENT BRANDS FROM EFFICIENT CONVERSION OF CONSUMERS THROUGH DIGITAL CHANNELS.
THE SALE OF NON-ALCOHOLIC & SELF CARE PRODUCTS ALLOW AMASS TO DRIVE BRAND AWARENESS AMONG AN EXPONENTIALLY LARGER AUDIENCE THAN TRADITIONAL SPIRITS BRANDS.
creatıng profıt and a rıch source of data for targetıng spırıts communıcatıons.
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AUDIENCE SIZE
TRADITIONAL MEDIA
TV, PRINT, RADIO
DIGITAL MEDIA
ACTION

TRADITIONAL SPIRITS ADVERTISING

  • Restricted Marketing Channels
  • Inefficient Targeting = Huge Investments
  • Unclear Attribution Data
  • 21+ Audience
  • Expensive without detailed metrics
  • Audience must be at least 72.6% LDA
  • Efficient Digital Targeting = Scalable
  • Data Collection at Every Step
  • No click-to-purchase from suppliers
  • No click-to-purchase from suppliers
  • No national coverage through Amazon
  • Best in class brands only see 5-10% product usage rate among targeted audiences

THE AMASS MODEL

  • LARGE ADDRESSABLE AUDIENCE
  • TARGETED MESSAGING VIA FULLY DIGITAL CHANNEL
  • DRIVING POSITIVE REVENUE AT EVERY STAGE
  • DATA COLLECTION THROUGHOUT
  • 18+ Audience
  • All Marketing Channels
  • Access to all platforms
  • Self Care consumers provide rich source of data for modeling
  • Access to emerging platforms like TikTok
  • DTC fulfillment for Self Care products
  • Partnerships with popular non-alc, online merchants like Revolve Beauty, FabFitFun
  • Continuously improving conversion metrics fed by richer data from self care transactions
  • Amazon available for national coverage

AMASS PORTFOLIO

PERSONAL CARE

HAND SANITIZER
Hand Soap & LOTION
BATH SALTS

SpirIts & Hard Seltzer

DRY GIN
BOTANIC VODKA
RIVERINE (Non-Alcoholic)
SELTZERS
Afterdream
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Perks

All investors will receive the following perks, according to investment tier. Perks will be issued once the round has closed and your investment has been funded.

$1,000 Investment

  • Limited Edition Investor Gin
  • Starter AMASS Self Care Package - Four Thieves Hand Soap, Four Thieves Hand Sanitizer, 3X 2 oz Hand Sanitizer Sprays
Retail Value: $160

$5,000 Investment

  • 3 Bottles of Limited Edition Investor Gin
  • Starter AMASS Self Care Package - Four Thieves Hand Soap, Four Thieves Hand Sanitizer, 3X 2 oz Hand Sanitizer Sprays
Retail Value: $260

$10,000 Investment

  • 1 Case of Limited Edition Investor Gin
  • Large AMASS Self Care Home Package - 3x Four Thieves; 3x Hand Soap, 3x Hand Sanitizer, 3x Lotion for home + 3X Travel Size Hand Sanitizer, Forrest Bath Salts
  • Dinner for Two - $150 voucher at AMASS account Restaurant of Choice (See Investor Deck for restaurants)
Retail Value: $879

$25,000 Investment

  • 1 Case of Limited Edition Investor Gin
  • Large AMASS Self Care Home Package - 3x Four Thieves; 3x Hand Soap, 3x Hand Sanitizer, 3x Lotion for home + 3X Travel Size Hand Sanitizer, Forrest Bath Salts
  • Dinner with Friends - $800 voucher at AMASS account Restaurant of Choice (See Investor Deck for restaurants)
Retail Value: $1,529
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AN EXPERIENCED MANAGEMENT TEAM

MARK THOMAS LYNN

FOUNDER & CEO

has over 14 years of relevant experience in the entertainment, e-commerce, wine, and spirits industries. He co-founded and built the Jet Entertainment Group to 200 employees and 7 properties including bars,
restaurants, and a boutique hotel. He is the Co-Founder of Winc Wines, which has earned $230,000,000 in lifetime revenue and was named the 25th Most Innovative Company in America by Fast Company.

GENE SONG

CHIEF REVENUE OFFICER

has 20+ years of experience in branding and marketing across leading companies including American Express, Diageo, and Remy Cointreau, with 13+ years of experience in spirits branding. Most recently, Gene served as the Vice President of Crafted Spirits at Remy Cointreau. Prior to his time at Remy Cointreau, he led brand teams across a variety of internationally recognized whiskey brands. Gene holds a B.A. in Economics from the University of Pennsylvania and an MBA from Yale University.

JENNIFER FAN

CHIEF DIGITAL OFFICER

has 12+ years of experience in e-commerce and strategy. Most recently, Jennifer led Customer Retention at REVOLVE, where she built and launched the company's customer loyalty program, oversaw and grew the email, push and text message marketing channels through innovative personalization, and expanded REVOLVE's personal styling program. Prior to REVOLVE, she was a management consultant with the Boston Consulting Group. Jennifer holds a B.S. in
Economics and an MBA from the Wharton School of the University of Pennsylvania.

RISHI DAS

VP OF OPERATIONS

has 14+ years of experience in operations, finance, and strategy with leading companies including Lehman Brothers, Technology Crossover Ventures, and the Wonderful Company, and 9+ years of experience specifically in the food
and beverage space. Most recently, Rishi ran Sales and Marketing Flowerbuyer.com, an international division of Teleflora. Prior to his time at Teleflora, he worked across The Wonderful Company portfolio brands in a variety of strategic and operational roles. Rishi holds a B.A. in International Relations from the University of Pennsylvania and an MBA from MIT.

FREZA PARRO

VP OF BRAND

has 8+ years of experience in brand development and strategy, with a focus on startup to mid-size brands in the luxury and creative industries. Prior to joining AMASS, she specialized in brand marketing at global luxury eyewear brand, Garrett Leight, working to develop and launch the firm's up-market offering, Mr. Leight. Before working in fashion, Freza spent several years working as a brand consultant on the international fine art fair circuit. She graduated from UCLA with a BA in Globalization Studies, with a concentration in Transnational Culture & Markets.

ANDREW KIM

VP OF FINANCE

has 7 years of experience in the Food and Beverage industry across high growth companies including GT’s Living Foods, Constellation Brands, and Houlihan Lokey. Andrew holds at B.A. in Economics from Northwestern University.

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